Electronics
Visualizing New Business Development
How an innovation team gained internal trust through visible results
Automotive
Creating Value in the Decarbonization Era
Creating New Value in the Decarbonization Era — Business Model Transformation and Hypothesis-Driven Innovation at an Oil Company
Advertising Tech
Hypothesis-Driven Market Expansion for a UK AdTech Leader
A structured approach to entering the US and Japanese markets—without overcommitting resources too early.
